Alternative rock band White Lies have taken an unusual marketing step – engraved hip flasks! (We love it!)
Their new single ‘Bigger Than Us’ is storming the charts just now with ‘Ritual’, their new album getting a lot of attention. Front-man Harry McVeigh (22) has just given up smoking – we’re wondering if the hip flasks are a replacement for his abandoned vice?…
White Lies employed marketing firm Firebrand who have commissioned All Personal Gifts to provide the engraved hip flasks ahead of their next leg of gigs. White Lies are about to head off to Europe on their current tour – how about a wee nip before you go, boys?